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The CUPRA Brand Universe: CUPRA Cars, Design & Technology

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THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

About CUPRA

Rear view of the CUPRA Formentor with illuminated rear lights at night, set against a dramatic landscape.

About Us

Sustainability

Sustainability at CUPRA

seat and cupra annual report 2023

Annual Report and Insights

The Best of CUPRA

Discover Newsroom
A dark grey Cupra Terramar SUV drives on a road, surrounded by green trees.

Terramar NCAP 5-Star Safety Rating

The New CUPRA FORMENTOR VZ5

The New CUPRA FORMENTOR VZ5

Close-up of a woman examining the CUPRA Tavascan's illuminated front logo at night.

More Cars news

The new CUPRA Raval in a matte colour

CUPRA Raval

CUPRA unleashes darker side with new black editions

CUPRA Black Editions

Discover Newsroom

Partnerships & Ambassadors

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A CUPRA padel racket that represents the partnership between CUPRA and the World Padel Tour.

CUPRA x Padel

A group of six people, including actors and filmmakers, stand on the red carpet at the Sitges Film Festival 2025. A large Sitges logo is behind them, with a sponsor wall and a skull graphic on the right.

CUPRA at Sitges Film Festival

CUPRA and FC Barcelona partnership renewal logo and gradient background.

CUPRA x FC Barcelona

CUPRA Music

CUPRA Music

The cupra logo with black background on the left and the ee bafta film awards logo on the right, separated by a thin vertical line.

EE BAFTA Film Awards

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CUPRA Experiences

Visit a Showroom
CUPRA DarkRebel World Premiere

DarkRebel: From the Virtual to the Real World

The CUPRA Raval in a videogame as the new collaboration CUPRA

CUPRA x Gaming

CUPRA City Garages

CUPRA City Garages

Visit a Showroom

Racing

Discover Racing
Cupra’s race track, for the 2025 race of champions with cars parked in the middle, surrounded by a blue sky and buildings.

Race of Champions 2025

cupra leon vz tcr drifting on a race track during the imsa michelin pilot challenge

IMSA Michelin Pilot Challenge 2025

CUPRA Formula E

Formula E Cars

Discover Racing

CUPRA Collection

Discover CUPRA Collection
two cupra x marset dipping lights with spherical frosted glass tops and purple gradients are lit, creating a warm, ambient light. The portable lamps’ metallic copper bases both have a switch.

Marset x CUPRA

Gobik x CUPRA

Gobik x CUPRA

CUPRA Collection Online Store

CUPRA Collection Online Store

L.G.R x CUPRA

L.G.R x CUPRA

Wilson x CUPRA

Wilson x CUPRA

Discover CUPRA Collection

Latest Articles

Two CUPRA models side by side: the CUPRA León (left) and CUPRA Formentor (right), shown in dramatic lighting.

CUPRA & ABT’s New editions

Annual Media Conference 2025

Annual Media Conference 2025

SEAT 75th Anniversary

SEAT 75th Anniversary

CUPRA MUSIC

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CUPRA Pulse at Primavera Sound Barcelona

CUPRA Pulse at Primavera Sound Barcelona

CUPRA Music

CUPRA Music

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